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Common Shopping Pitfalls

Here are a few reasons why people buy the clothes they buy — and why that can sometimes translate into inappropriate choices:

  • It's a good price.
  • It's their favorite color.
  • The experts say it's the current fashion.
  • They "like it" or because they see something that's really beautiful.
  • They need clothes for work and just buy whatever seems appropriate (men especially).
  • It's the current fad and all their friends have that item or style.
  • Experts say it's one of the popular colors this year, and all the stores feature that color.
  • It looked good on someone else: what may look good on a model may not on regular people.
  • It's in "my Season": these and other general fashion industry theories may be wrong.
  • "I know about colors and psychology": just because sea green is a soothing color doesn't mean it will look good on you.

Many people tend to get overly excited about one aspect of an outfit — the style, color, or the price — while forgetting that it may not be appropriate for their personal coloring.

Just because you buy a dress that "looks nice" doesn't mean that it will look nice on you. Your hair, skin color and body traits will transform the dress into something different. So you should buy it only if it looks as good on you as it does on the clothes rack.

Admittedly, it's not always easy deciding on your own which colors look good on you. That's why it's sometimes necessary to get objective advice from another person. But rather than making it easy, fashion experts can make it more difficult.

The Fashion Industry

Every year the fashion industry announces the new "fashionable" color(s). How can they expect you to wear each year's new, featured color if your skin and hair color stay constant? If you have a red sofa, can you have sand-colored walls one year, dark purple the next, and lime green the third year? No!!

Fashion magazines often offer advice based on what famous people — often slim and trim models, actors and actresses — wear, which has no practical relevance for most of us. Just because you see someone famous wear a certain style or color doesn't mean that it will work for you. And "must-have" items often are just another way of getting you to spend more of your money.

The Season Theory

The popular Season theory is confusing and inaccurate. It stresses the importance of identifying your skin's undertones, but even color experts feel that it is not an easy thing to do. According to the Season theory, some Winters can be cool or warm; does that mean that their complexion changes?! Additionally, it is "sometimes difficult to put certain people into a specific season," including some minorities. Why use restrictive categories like Spring, Summer, Autumn, Winter or cool/warm, when they apply to some people but not to others? Doesn't that call for a revamping of the whole system?

"People in each Season have different types of personalities." So does that mean there are just four personality types?! We all know that generalizations like "Blondes are ditzy" and "Redheads are temperamental" are not entirely true. So how is it that all Autumns can be nurturing people?

ApparelAppeal™ & RajHans

Not surprisingly, many people are frustrated about the shopping experience and about finding the right things. We believe that the pitfalls described above do play a role when anyone goes shopping. Yet people seldom have the time, inclination or interest to understand it enough to do something about it.

We at ApparelAppeal hope we can make the whole process more efficient, and therefore much easier for you. tiny ladybug

Copyright © 2004 Rajul Parekh. All Rights Reserved.